Previews for 'G.I. Joe,' '21 Jump Street' and others will premiere during Sunday's big game, with some trailers already available online.
By Kevin P. Sullivan
In recent years, the Super Bowl has given movie fans an entirely different reason to look forward to the big game. Movie studios have been using the highly coveted ad space to spread the word about their high-profile releases set to the hit theaters in the coming months.
Super Bowl XLVI is guaranteed to be no different, with some of the summer's biggest blockbusters already lined up to have spots during the big game. Some of the ads have even hit the Web in the days leading up to the game.
Paramount unveiled both of its ads — for "G.I. Joe: Retaliation" and "The Dictator" — online prior to Sunday's big game. The second preview for "G.I. Joe" shows more of the same over-the-top action that made the first trailer a hit, while the clip from "The Dictator" comes with a special Super Bowl message from star Sacha Baron Cohen in character.
Fans of America's favorite sport will get a realistic glimpse into the lives of America's greatest heroes. "Act of Valor" is a fictional military film that stars real-life Navy SEALS in the roles of the onscreen soldiers. The ultra-realistic military action film will debut a new preview at some point during the game.
On top of all the film previews set for the Super Bowl's commercial breaks, a good number of other ads use some of the movies' most iconic characters to spice up their products. Volkswagen will continue their use of "Star Wars" characters in their car commercials, with two new spots featuring music and characters from the films.
Additionally, Honda's ad featuring Matthew Broderick in a Ferris Bueller-inspired day off from acting found a lot of traction online when a 10-second teaser and eventually the entire commercial hit the Web in advance of game day.
And for all the "Twilight" fans out there, unfortunately, Edward and Bella won't be making an appearance, but an Audi ad takes a lot of inspiration from the film series in its vampire parody ad.
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